PORTFOLIO
Hey, I’m Amanda. I partner with organizations to create digital experiences that are better for everyone.
After majoring in communications and starting my career in PR, my professional evolution to digital is when things really clicked into place for me. Now I lead major content strategy and user experience projects for some of the largest, most complex organizations in Georgia.
Read on to learn more about my experience and professional philosophy.
Content Strategy Lead
Projects
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Georgia Department of Community Affairs
Content Strategy, Information Architecture, UX Design
SUMMARY COMING SOON
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Georgia.gov
Content Strategy, Information Architecture, Copywriting, Instructional Writing, CMS Development
SUMMARY COMING SOON
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Georgia Office of the Commission of Insurance & Safety Fire
Content Strategy, Information Architecture, Copywriting, Content Development, Instructional Writing, Professional Training
SUMMARY COMING SOON
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Georgia Small Business Guide
Content Development, Copywriting, Instructional Writing, Design
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National Pasta Association
Design, Website, Social Media, Video & Photography Production, Digital Advertising, Influencer Marketing, Copywriting, Content Development, Contest Management
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Juice Products Association
Design, Social Media, Video & Photography Production, Digital Advertising, Influencer Marketing, Copywriting, Content Development
SUMMARY COMING SOON
Hosting a GEO workshop for Georgia Technology Authority December 2025
Listen, all of the information about my professional experience, education, awards, volunteering, and press are below for you to read through. I’m not going to list out all my professional accolades here in slightly more detail, slowly walking you through the last 15 years of my career.
This is where I tell you who I am and how I work.
I believe in data-driven decisions. Good strategy isn’t based on vibes, trends, or “well the COO wanted to do this.” It’s based on reliable research. It’s based on user and organizational needs.
I push back against solutioning, a problem I encounter all the time with clients. So often they’ll come to me saying: we need a new website, an AI chatbot, a cool new whirly gig someone mentioned at a conference. And I ask: but do you really? Why?
Then I ask: what are you trying to do? What problem are you trying to solve? Let’s start there - with the problem, not the solution.
The user is at the center of everything I do. I want to create solutions that work for everyone. Good design is invisible. You only notice design when something has gone wrong. So understanding user needs, desires, pain points, backgrounds, and goals is paramount.
When I say I want to create experiences and solutions that are better for everyone - I mean everyone. Working in government has awakened my passion for inclusivity and accessibility. I’ve seen what a difference it makes when everyone can access critical services and experiences. (Oh and hey, Squarespace - why are like half your color templates not WCAG compliant for color contrast?)
I love working face-to-face with clients. I’m quite good at it, if I do say so myself. I believe it comes from my ability to not just listen to someone, but really hear them. I ask questions, redirect conversations if necessary, and I don’t panic if a conversation has gone in an unexpected direction. I know we can do just about anything with the right commitment and resources. I’m also not afraid to say no occasionally. As long as it’s a, “We may not be able to do that, but have you considered…?” kind of no.
I work on tight-knit teams from a variety of disciplines - design, development, UX, project management, client outreach, communications, and production. It’s taught me a ton in terms of technical skills, as well as how to work productively with people whose brains work differently than yours. The end product is always better because someone with a different perspective can come in with a new idea that probably never would have occurred to you.
Many years of writing have taught me that almost nothing is harder than taking a complex task or concept and explaining it briefly, in a way that makes sense to anyone. But for millions of Georgians, that’s what we do every day.
In my free time I like to find creative outlets and go touch grass. I take advantage of the beautiful parks where I live. You’ll frequently find me going for walks along the Chattahoochee River. After many years away from dance, I began a new discipline: ballroom dance. It has reminded me that you only grow through the ability to withstand being really bad at something for a long time.
Photography has been not just a workplace project but something I’ve enjoyed playing with in my free time. I’m a member of the High Museum of Art and frequent Atlanta Ballet performances. I’m a voracious reader. On the days I haven’t written myself cross-eyed for work, I sometimes like to do it for fun. I don’t care if people say it’s a sign of AI use, I’m still a staunch advocate for the Oxford coma. I’m forever planning my next big travel adventure. Okay, okay, I’m planning like seven. The next big one is a New Zealand road trip.
Get in touch if you think we’d be a good fit. I’d love to work with you.
EXPERIENCE
EDUCATION
JULY 2021 - PRESENT
Lead Content Strategist - Digital Services Georgia, Atlanta, GA
Run content strategy projects for over a dozen state government agencies, including the Georgia Department of Labor, Department of Revenue, Office of the Commissioner of Insurance, and Department of Community Affairs
Lead multidisciplinary teams to onboard agencies, perform data analysis, build information architecture, develop custom workflows, create digital content, improve user experience, perform UX testing, establish meaningful organizational KPIs, and train key staff
Developed new content strategy product offerings for the Digital Services & Solutions team, with an emphasis on establishing repeatable process flows, actionable data-based insights, and tangible client deliverables
Established a statewide agency gap assessment of digital properties to identify strategic opportunities for growth and improvement in user experience
Provide ongoing testing and feedback for the State of Georgia’s GovHub content management platform, which serves nearly 100 state agencies
Created and ran more than 25 continuing education opportunities, covering best practices for content creation and management, analytics, user experience design, accessibility compliance, and AI readiness
Gave presentations at 7 State of Georgia GovTalks and GovChat events; recent AI readiness webinars and GovChats garnered close to 100 attendees each
FEBRUARY 2019 - APRIL 2021
Content Strategist - Digital Services Georgia, Atlanta, GA
Consulted with state agencies on content projects, touching strategy, UX design, information architecture, and accessibility
Led the complete redesign and strategic overhaul of the State of Georgia's official website, Georgia.gov, which garners approximately 1 million sessions per month
Directed a multi-agency project with the Georgia Office of Planning & Budget, Secretary of State, Department of Labor, and Department of Revenue to develop the only comprehensive public sector guide for starting a new small business in Georgia
Performed ongoing data analysis of Georgia.gov’s digital performance and user behavior, adjusting strategy and content creation in response to findings
Drafted and instituted social media policy, voice and branding guidelines for GeorgiaGov, the State of Georgia's social media presence
Conceived and implemented the Be a Georgia Voter social media campaign, designed to educate voters and encourage all eligible Georgians to participate in the 2020 general election and 2021 run-offs
AUGUST 2016 - SEPTEMBER 2018
Digital Content Strategist - Kellen, Atlanta, GA
Led production of videos, photography, website builds, social media and editorial content for a roster of national B2B and B2C campaigns
Executed two major rebrands for national clients, including research, strategic planning, website development, and creation of fresh visual branding
Created strategy proposals for new business pitches, generating the most digital revenue of any employee
Sourced industry tools to optimize workflow, saving $20,000 in department costs
Brought influencer management in-house, decreasing spending by 20% and creating new revenue stream
Utilized sentiment monitoring tools to provide in-depth analysis and content strategy
APRIL 2014 - JULY 2016
Account Executive, Digital - Kellen, New York, NY
Grew National Pasta Association’s Pasta Fits campaign from 10,000 to more than 750,000 followers across Facebook, Twitter, Pinterest, YouTube and Instagram
Drove down social media cost per result by 75% for National Pasta Association and Juice Products Association
Ran client digital influencer campaigns, from strategy and selection to budgeting and FTC compliance
Built comprehensive digital reports and strategy analyses with program insights and recommendations
MARCH 2013 - MARCH 2014
Associate Account Executive, Public Relations - Kellen, New York, NY
Responsible for daily social media management, content planning, digital advertising, and media relations tasks
Acted as a brand representative on behalf of clients at consumer and press events, including VIP and red carpet management
Executed daily media relations tasks, including creation of specialized press lists, drafting press releases, and penning in-depth byline articles and regularly pitching media
SEPTEMBER 2011 - MARCH 2012
Public Relations Specialist - Media Revo, Edgewater, NJ
Contributed to shaping overall strategy for public relations campaigns with current focus on expanding into new markets
Managed social media, online and marketing communications, and reputation for 5-7 client accounts
Trained and manage 4 interns and entry-level employees on content creation projects
Manage all company social media accounts daily
MAY 2011 - AUGUST 2011
Summer PR Intern - Media Revo, Edgewater, NJ
Generated over 50 press releases and 50 blog entries for a range of clients
Created original web content for client websites, blogs, Facebook and Twitter accounts
Took initiative by independently creating comprehensive training guide for future interns and entry-level employees on content development method
Developed strategies to raise company’s profile with the objective of expanding into new markets
MAY 2012
Montclair State University
Communication Studies, Public Relations Concentration
3.65/4.0 GPA
Cum Laude Graduate
Lambda Pi Eta National Honors Society
Dean's List, College of the Arts
Distinguished Paper Award, 2012 Lambda Pi Eta Honors Symposium
Skills
Information Architecture
Siteimprove Analytics
Google Analytics
Web Content Accessibility Guidelines (WCAG)
Jira/Jira Service Desk
User Experience
UX Testing
Agile Methodologies
SEO
GEO/Machine Readability
Drupal
Wordpress
Photo & Video Production
Project Management
Vendor Procurement
Digital Advertising
Copywriting
Sprout Social
Survey Monkey
Media Training
Learning Development
Influencer Marketing
FTC Compliance
Branding & Identity
Sprout Social
Sweepstakes & Competition Management
Client List
PUBLIC SECTOR
Georgia Office of Commissioner of Insurance & Safety Fire
Georgia Office of the Governor
Georgia Office of Planning and Budget
Georgia Department of Labor
Georgia Department of Revenue
Georgia Department of Public Health
Georgia State Schools for the Deaf & Hard of Hearing and Blind & Visually Impaired
Georgia Department of Community Affairs
Georgia Office of Artificial Intelligence
Georgia Department of Behavioral Health & Developmental Disabilities
FOOD & BEVERAGE
Barilla America
De Cecco
Colavita
Ardent Mills
U.S. Durum Milling
Welch’s
The Coca-Cola Company
PepsiCo
Ocean Spray Cranberries, Inc.
The Wonderful Company
Tree Top, Inc
Tropicana Brands Group
CONSUMER GOODS
Mattel
Hasbro
LEGO
Funko
Melissa & Doug
Crayola
Allegion
ASSA ABLOY Group
Schlage
Kwikset
AUTOMOTIVE
Volkswagen
Lexus
Jaguar Land Rover
Infiniti
Recommendations
“Amanda is a pleasure to work with. Her eye for creativity and marketing strategy made her a valued colleague. Her well-rounded digital skills allow her to provide strategic direction and on a variety of marketing projects. Her experience in working on websites, marketing communication, and social media projects would be an asset to any marketing team.”
— Seth Mohs, Marketing Manager, Publicis Sapient
“Suring the time I got to work with Amanda, I was blown away by her creativity, intellect, and social media savvy. The hallmark of her work is a careful attention to detail paired with an eye for innovation and opportunity. The accounts she worked on not only achieved significant successes, their scope and revenues also grew as a direct result of Amanda’s ability to create an amazing vision that inspired clients and reinforced their continued investment in her work.”
— Jared Degnan, Associate Director - Growth & Transformation Strategy, Cognizant
“The thing about Amanda that sets her apart from others is her instincts. She really “gets” digital marketing and understands how to build a plan within a budget that will exceed client goals. Her attention to detail and creativity made her an essential asset to our team at Kellen. I can always count on Amanda to offer good advice and new ideas when collaborating on projects together.”
— Katie Christof, Account Director, Shepherd
Awards & Affiliations
Raised $4,000 and completed CCFA Half Marathon
Woodfield HOA Event Organizer
2025 DrupalCon Atlanta Event Committee Member
NYWICI Student Affairs Volunteer
Latinas in Tech Member
Lambda Pi Eta National Honors Society
Dean's List, College of the Arts
Distinguished Paper Award, 2012 Lambda Pi Eta Honors Symposium
Recent Talks
Check out some of my recent webinars about the role of AI in content strategy.